Advancing Causes: The Role of VR & AR

  When Karim Ben Khelifa envisioned The Enemy, a multi platform augmented reality and virtual reality experience, he was seeking an answer to the question “Is it possible to invent a new way to make the audience care, to have them think more deeply about war?”. Through his journey, he discovered that humanizing combatants can... Continue Reading →

Use Neuroscience to Design the AR Interfaces of the Future

Meron Gribetz of Meta, an augmented reality glasses maker, is asking designers and developers to challenge the status quo of interface design. The foundation for the computer interfaces that we are familiar with today were essentially developed fifty years ago – by SRI and Xerox PARC, who laid down the foundation for the flat, icon and menu based... Continue Reading →

SXSW 2017 AR/VR Session Schedule Summary

SXSW 2017 will feature 30+ virtual and augmented reality panel and solo presenter sessions. Topics covered span the gamut from technology, non-profit, privacy, production and psychedelic effects on the brain...and so much more. Below is a summary of the VR/AR sessions, by date, offered at SXSW in 2017. Download schedule PDF here.  I've included the panel,... Continue Reading →

What is the difference between Virtual, Mixed & Augmented Reality?

As the industry struggles to find it's first shaky footing with consumers, terms like "virtual reality" seem somewhat familiar to the general public, but "mixed reality" and "augmented reality" generally meet blank stares, or are confusingly interchanged. Below is a brief synopsis of each term. Virtual Reality This is the reality that most consumers are... Continue Reading →

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