When Karim Ben Khelifa envisioned The Enemy, a multi platform augmented reality and virtual reality experience, he was seeking an answer to the question “Is it possible to invent a new way to make the audience care, to have them think more deeply about war?”. Through his journey, he discovered that humanizing combatants can... Continue Reading →
Build A Mind Reader Using VR – Is the End of Privacy Near?
I went to SXSW 2017 looking for a lot of things – ideas and opportunities for virtual reality, augmented reality – and I left with a lot of those things, but also a serious appreciation for the impact these technologies will have on privacy in the future. Suzanne Leibrick, a VR evangelist, presented a fascinating... Continue Reading →
Virtual Psychedelics: How VR Affects Your Brain
What does virtual reality have in common with psychedelics? This is a question that I set out to discover at SXSW 2017, attending an AR/VR panel session that included SOOK-LEI LIEW of University of Southern California, TARYN SOUTHERN of Happy Cat Media & Tribe of Good, IAN FORESTER of VR Playhouse (moderating) and Khayyam Wakkil of Live Planet. The panel began... Continue Reading →
SXSW 2017 AR/VR Session Schedule Summary
SXSW 2017 will feature 30+ virtual and augmented reality panel and solo presenter sessions. Topics covered span the gamut from technology, non-profit, privacy, production and psychedelic effects on the brain...and so much more. Below is a summary of the VR/AR sessions, by date, offered at SXSW in 2017. Download schedule PDF here. I've included the panel,... Continue Reading →
8 Industries Already Using Virtual Reality in Marketing Campaigns
Virtual reality is an emerging marketing tool that is already being actively used in a number of industries.
A Short History of Virtual Reality
What is the difference between Virtual, Mixed & Augmented Reality?
As the industry struggles to find it's first shaky footing with consumers, terms like "virtual reality" seem somewhat familiar to the general public, but "mixed reality" and "augmented reality" generally meet blank stares, or are confusingly interchanged. Below is a brief synopsis of each term. Virtual Reality This is the reality that most consumers are... Continue Reading →